PIMtalk - The product marketing podcast
15. Why product videos are so effective

15. Why product videos are so effective

November 27, 2018

In this episode we talk to Paula Poukka, Chief Customer Officer at Videoly about why product videos are so effective. What different kinds of products videos are there? How much impact can product videos have on your sales? For which industries is there already a lot of content that can be harvested out there on Youtube.

Read about the Outnorth case study on the Videoly website

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If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

14. Turning Browsers into Buyers

14. Turning Browsers into Buyers

November 13, 2018

In this episode we talk to Bradley Watson, Sales Manager UK at inRiver about the new research paper "Turning Browsers into Buyers". Discover how to better manage customer expectations, minimise returns and increase revenue for your e-commerce business in 2019.

If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Get the eBook "Turning Browsers into Buyers" here
Want to know more about PIM? Download this free Whitepaper!

13. The omnichannel challenge

13. The omnichannel challenge

October 30, 2018

In this episode we talk to Henrik Feld-Jakobsen (Vaimo), Magnus Bengtsson (Vaimo) and Emil Eriksson (inRiver) about the omnichannel challenge and the resons why retail companies should look into PIM.

If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

12. PIMtalk LIVE! - PIM with a smile feat. Ethan Allen

12. PIMtalk LIVE! - PIM with a smile feat. Ethan Allen

October 16, 2018

This episode was recorded live at PIMpoint Americas in Chicago. It features my co-host Carol Moriello, director of Customer Success and four fantastic ladies from Ethan Allen: Cynthia Coons, Joann Thoms, Marisa Denaro and Charisse Payne. Learn about how they found PIM in the first place, how they mastered it, their challenges and victories and how they work with PIM with a smile!

In the show they talk about their Augmented Reality app Ethan Allen inHOME. Download here for iOS or Android.

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If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

11. The distribution dilemma

11. The distribution dilemma

October 2, 2018

In this episode we talk to Nick Schulte, Vice President at Shift 7 Digital about the Distribution Dilemma that many B2B companies face. Get to know more about the business drivers, problems, opportunities and considerations in order to make a successful initiative in this field.

If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

10. How to use AI for marketing and PIM

10. How to use AI for marketing and PIM

September 18, 2018

In this episode we talk to Art Akerman about how we can use AI for marketing and PIM. Art leads a technology incubation team for Microsoft Services in Americas with focus on cloud technologies and advanced application workloads such as AI, blockchain and others. 

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If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

9. How to be like Amazon feat. Bryan Eisenberg

9. How to be like Amazon feat. Bryan Eisenberg

September 4, 2018

In this episode we talk to Bryan Eisenberg Co-Founder of Buyer Legends about what we can learn from Amazon. He shares his knowledge that also has been published in the book "Be Like Amazon: Even a Lemonade Stand Can Do It“. The four pillars of Amazon's success can be seen in this infograph:

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You can find Bryan online at:
https://www.bryaneisenberg.com
Twitter: @TheGrok
Linkedin

If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

8. How to deliver a great Customer Experience feat. Carlos Hidalgo

8. How to deliver a great Customer Experience feat. Carlos Hidalgo

August 21, 2018

In this episode we focus on how to deliver a great Customer Experience. Carlos Hidalgo is an expert at the subject and shares his knowledge and experiences. You also have the possibility to win his book "Driving Demand"

Here is the article Carlos is referring to in the episode: The Value of Customer Experience, Quantified

Carlos Hidalgo is founder and CEO of VisumCx, a Customer Experience Strategy Firm. Carlos has over 20 years’ experience working with B2B organizations in delivering multi-channel customer experience strategies and programs. Carlos is widely recognized for his expertise in B2B marketing, sales, content and demand generation and is an international speaker on how organizations need to transform to meet the needs of their customers and buyers.

Carlos is the author of Driving Demand, has been named one of the 50 Most Influential People in Sales Lead Management for the last six years and is recognized by Onalytica as the “Most Influential Person in B2B North America in 2015.”

www.visumcx.com
Twitter: @cahidalgo

If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

7. Expect the unexpected when talking about PIM

7. Expect the unexpected when talking about PIM

August 7, 2018

In this episode Thomas has a conversation with his colleagues Andy and Fedde where they share funny and unexpected situations meeting potential customers. It turns out that the expectations of the meeting and what PIM is can differ a lot. 

If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

6. Functions & Features: In-Context Editing feat. iStone

6. Functions & Features: In-Context Editing feat. iStone

July 24, 2018

In this episode Filip Lindwall and Magnus Kjellberg from iStone share their experiences from a Hackathon they did with some of their customers around the feature In-Context Editing and how this feature can increase business value in PIM solutions.

If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!