PIMtalk - The product marketing podcast
10. How to use AI for marketing and PIM

10. How to use AI for marketing and PIM

September 18, 2018

In this episode we talk to Art Akerman about how we can use AI for marketing and PIM. Art leads a technology incubation team for Microsoft Services in Americas with focus on cloud technologies and advanced application workloads such as AI, blockchain and others. 

 art.jpg

If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

9. How to be like Amazon feat. Bryan Eisenberg

9. How to be like Amazon feat. Bryan Eisenberg

September 4, 2018

In this episode we talk to Bryan Eisenberg Co-Founder of Buyer Legends about what we can learn from Amazon. He shares his knowledge that also has been published in the book "Be Like Amazon: Even a Lemonade Stand Can Do It“. The four pillars of Amazon's success can be seen in this infograph:

4-Amazon-pillars-infographic.jpg

You can find Bryan online at:
https://www.bryaneisenberg.com
Twitter: @TheGrok
Linkedin

If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

8. How to deliver a great Customer Experience feat. Carlos Hidalgo

8. How to deliver a great Customer Experience feat. Carlos Hidalgo

August 21, 2018

In this episode we focus on how to deliver a great Customer Experience. Carlos Hidalgo is an expert at the subject and shares his knowledge and experiences. You also have the possibility to win his book "Driving Demand"

Here is the article Carlos is referring to in the episode: The Value of Customer Experience, Quantified

Carlos Hidalgo is founder and CEO of VisumCx, a Customer Experience Strategy Firm. Carlos has over 20 years’ experience working with B2B organizations in delivering multi-channel customer experience strategies and programs. Carlos is widely recognized for his expertise in B2B marketing, sales, content and demand generation and is an international speaker on how organizations need to transform to meet the needs of their customers and buyers.

Carlos is the author of Driving Demand, has been named one of the 50 Most Influential People in Sales Lead Management for the last six years and is recognized by Onalytica as the “Most Influential Person in B2B North America in 2015.”

www.visumcx.com
Twitter: @cahidalgo

If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

7. Expect the unexpected when talking about PIM

7. Expect the unexpected when talking about PIM

August 7, 2018

In this episode Thomas has a conversation with his colleagues Andy and Fedde where they share funny and unexpected situations meeting potential customers. It turns out that the expectations of the meeting and what PIM is can differ a lot. 

If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

6. Functions & Features: In-Context Editing feat. iStone

6. Functions & Features: In-Context Editing feat. iStone

July 24, 2018

In this episode Filip Lindwall and Magnus Kjellberg from iStone share their experiences from a Hackathon they did with some of their customers around the feature In-Context Editing and how this feature can increase business value in PIM solutions.

If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

5. PIM, MDM and Marketing at Össur

5. PIM, MDM and Marketing at Össur

July 10, 2018

In this episode we talk about different aspects of product information with Elsa Kristín Guðbergsdóttir, Director of Master Data Management and Marta Tripp, Branding and Communication Project Manager Global at Össur. How does ERP, MDM, PIM and Marketing channels relate to each other? Why is a PIM project an ongoing process?

If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

4. How PIM improves E-commerce for L’Oréal

4. How PIM improves E-commerce for L’Oréal

June 26, 2018

In this episode we talk to Eva O’Reilly, Nordic Ecommerce Manager at L'Oréal. The discussion circles around how PIM benefits E-commerce, the importance of cake to get the work done and how to make distribution of marketing material to retailers more efficient.

If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

3. PIM and Print

3. PIM and Print

June 12, 2018

In this episode we focus on PIM and Print together with two experts Karen Debruyne from InDeap and Artur Zarzycki Hasselblad from Sigma. Learn what the whole process look like, differences between automatic and semi-automatic approaches, what mistakes to avoid and much more.

Both the Indeap Magnispot Print Connector and the Sigma Golden Record solution can be found at the inRiver Marketplace

If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

2. Five tips for a successful PIM project

2. Five tips for a successful PIM project

May 29, 2018

In this episode we are joined by inRiver Champion Peter Norlander from Diamir Consulting. He will share 5 tips for a successful PIM project.

1. Don't fall short on your investment

2. Let your PIM change with you

3. Have REAL training for everybody

4. Let best-of-breed be best-of-breed

5. Challenge your partner

If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

1. What is PIM?

1. What is PIM?

May 14, 2018

PIM, you keep hearing about it, but what is PIM? In this episode of PIMtalk, Thomas Sjöberg, the host of PIMtalk talk to his mom and others to learn more about PIM and what a PIM solution is exactly. Guests: Daniel Nackovski, Fedde van Feggelen, Marta Tripp, Filip Lindwall and Danny Langlois

If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.