PIMtalk - The product marketing podcast
25. PIM and automated merchandising

25. PIM and automated merchandising

April 30, 2019

In this episode we talk to Joakim Schultz, VP of Sales at Apptus Technologies AB about the role of good product data in the implementation of automated merchandising.

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

24. PIM, SEO and the future of voice

24. PIM, SEO and the future of voice

April 16, 2019

This episode was recorded live at PIMpoint 2019 in Malmö. We talk to Adán Hultgren, Head of Business Development at Sigma around how we can improve search for product information, including images and videos. We also discuss the applications of and optimization for voice-based search. 

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

23. PIMpoint Summit 2019 is coming

23. PIMpoint Summit 2019 is coming

April 2, 2019

In this episode we are taking a sneak peek at PIMpoint Summit 2019. We talk to keynote speakers Bryan Eisenberg and Andreas Ekström, as well as inRiverians Steve Gershik, Andreas Josefsson and Susanna Mårtensson

Se you at PIMpoint, the largest PIM event in the world!

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

22. Close the feedback loop and let the game begin

22. Close the feedback loop and let the game begin

March 19, 2019

In this episode, we are talking to Magnus Burén, E-commerce Manager at Menigo Foodservice about how feedback around content performance could strengthen the relationship to suppliers and how gamification could raise the bar when it comes to motivating people to create even better product stories. We also talk to Jesper Gustafsson and Daniel Arrelid about what kind of feedback we can get back from our e-commerce site.

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

21. The seven deadly digital sins of Manufacturers & Distributors

21. The seven deadly digital sins of Manufacturers & Distributors

March 5, 2019

In this episode, we are exploring the seven deadly digital sins of Manufacturers & Distributors together with Andy Didyk, Vice President Sales and Marketing at Ntara. Change or die!

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

20. Shorten Time to Value for Your PIM Project

20. Shorten Time to Value for Your PIM Project

February 19, 2019

 

In this episode, we discuss what approach you can take with your PIM project in order to shorten time to value. We are joined by Alex Moss, founder of Aperture Labs, who has a great track record in applying simple but effective methods and tools to really speed things up!

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

19. What is Merchandising?

19. What is Merchandising?

February 5, 2019

In this episode, we define the term 'merchandising' and the similarities between merchandising in a physical store and on an e-commerce website. We are joined by inRiver CMO, Steve Gershik, as well as visual merchandiser Pearl Ferniss from Brothers&Sisters, who is just transitioning from in-store to on-site. At the inRiver Fashion User Forum in Stockholm, we also got the chance to sit down with Pierre-Emmanuel Placette from Cartier.

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com

Want to know more about PIM? Download this free Whitepaper!

18. Stocking Your Digital Shelf Together With Your Suppliers

18. Stocking Your Digital Shelf Together With Your Suppliers

January 22, 2019

In this episode, we feature Tomas Köhlman, Business Admin Manager at Axbeautyhouse, which is the largest cosmetics retailer in the Nordics. We look at how retailers can stock their digital shelf through managing product information. Köhlman discusses how his company thrives on external brands through on-boarding their suppliers into their PIM system to provide accurate product information. 

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Does product information determine consumers' decisions? Download our free e-book, ‘Driving Revenue Faster - Why Product Information Management Matters.’

We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com

Want to know more about PIM? Download this free Whitepaper!

17. Dometic Benefits From Implementing PIM

17. Dometic Benefits From Implementing PIM

January 8, 2019

In this first episode of 2019, we are joined by Matilda Hansson (Digital Product Manager) and David Fuentes (Information Technology) of Dometic to talk about how switching to inRiver PIM benefited their company as a whole. After facing challenges with their current PIM system, it was time for a change. Implementing inRiver PIM ultimately reduced company costs and increased efficiency. Sounds almost too easy, doesn't it?

Hear Matilda talk about:

  • Rebranding and consolidation projects on steroids
  • How Dometic manages product information in 24 languages and 35 dialects
  • What enrichment strategy they have for different types of products

Hear David talk about:

  • How Dometic managed to cut the number of attributes to under 10%
  • How Dometic rolled out PIM to 300 users around the world
  • Different kinds of master data and his ongoing MDM project.

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

16. The Translation Agency Battle

16. The Translation Agency Battle

December 11, 2018

In this episode, we have a historic battle between our translation partners: Languagewire, Lionbridge, Semantix, and Translations.com. The four agencies wait in anticipation as Thomas spins the Wheel of Fortune to determine who goes first in each round. The rounds are 90 seconds long and give each agency the opportunity to pitch their company, solution for inRiver’s product marketing cloud, translation platform or service, and describe a reference case. These four translation industry key players compete to win the title of translation. Who will be the last agency standing? 

Guests:

Languagewire: Søren Schønnemann
Lionbridge: Lucy Knowles and Magnus Magnusson
Semantix: Fredrik Rudberg
Translations.com: Nicholas Panagopoulos 
inRiver: David Heston

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com

Want to know more about PIM? Download this free Whitepaper!