PIMtalk - The product marketing podcast

19. What is Merchandising?

February 5, 2019

In this episode, we define the term 'merchandising' and the similarities between merchandising in a physical store and on an e-commerce website. We are joined by inRiver CMO, Steve Gershik, as well as visual merchandiser Pearl Ferniss from Brothers&Sisters, who is just transitioning from in-store to on-site. At the inRiver Fashion User Forum in Stockholm, we also got the chance to sit down with Pierre-Emmanuel Placette from Cartier.

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com

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