19. What is Merchandising?

February 5, 2019

In this episode, we explored what merchandising is and the similarities between merchandising in a physical and on an e-commerce website. We are joined by inRiver CMO, Steve Gershik, as well as visual merchandiser Pearl Ferniss from Brothers&Sisters, who is just making the transition from in-store to on-site. Additionally, Pierre-Emmanuel Placette from Cartier sat down with us to comment at the inRiver Fashion User Forum in Stockholm.

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