PIMtalk - The product marketing podcast
44. The move from tactical to strategic PIM

44. The move from tactical to strategic PIM

February 12, 2020

In this episode we are talking to Simon Aisen, partner at Immeo about how you can move from tactical to strategic PIM. Simon also shares experience from many Enterprise solutions he has been working on.

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

43. PIM and E-commerce integrations

43. PIM and E-commerce integrations

January 29, 2020

In this episode we are talking to Matt Wozniak at Luminos Labs about how you integrate inRiver Product Marketing Cloud with E-commerce. Matt shares experiences from customer cases and from building the Luminosity Episerver inRiver Connector.

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

42. FINFO - Speeding Time to Market and Content Effectiveness

42. FINFO - Speeding Time to Market and Content Effectiveness

January 14, 2020

In this episode we are talking to Troels Hansen, country manager for Sweden at Logiq. Logiq runs FINFO - the largest database for product information in the construction industry in Sweden. Today, the database contains over 1,900,000 articles from more than 400 suppliers and is steadily growing. Finfo collects, enriches, validates and distributes product information. In this way, producers are offered one, unified channel to provide their customers with information, and at the same retailers and builders can source all their data from one quality assured database.

FINFO is now replatforming to a solution built on inRiver Product Marketing Cloud (iPMC) and in this episode we are looking at the challenges within the construction industry and  the opportunities provided in the new upcoming FINFO solution.

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

41. Turning marketing outside-in to be a more customer centric company

41. Turning marketing outside-in to be a more customer centric company

December 10, 2019

In this episode we are talking to Hugo Carlén, Project Manager PIM Transformation at SKF about how you can turn marketing outside-in to be a more customer centric company and what role PIM can have in that transition.

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

40. Report from Dreamforce 2019

40. Report from Dreamforce 2019

November 26, 2019

In this episode we are talking about Dreamforce 2019, the gigantic community event by Salesforce. The inRiver team Johan Boström, Co-Founder and Evangelist, Mark Joseph, VP Sales North America and Jesper Larsen, Partner Director share their experiences and thoughts from the event.

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

39. Prepping for implementing a PIM project

39. Prepping for implementing a PIM project

November 12, 2019

In this episode we are talking to Colin Field, Senior Business Solution Architect at inRiver about how you can prepare for a PIM implementation. Colin has experience around this topic both by being on the customer side as well as in his role at inRiver.

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

38. Enterprise PIM powered print with priint

38. Enterprise PIM powered print with priint

October 29, 2019

In this episode we are talking to Jonathan Dropiewski, CEO of priint Americas about how you can benefit from an enterprise print and publishing solution. We discuss different types of applications, the ROI aspects and what the future will bring.

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

37. How to engage B2B buyers

37. How to engage B2B buyers

October 15, 2019

In this episode we are talking to Ruth Stevens at eMarketing Strategy about how to engage B2B buyers. Ruth is an appreciated author and speaker with the whole world as her workplace.

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

36. PIMtalk Live! How B2B Manufacturers are Preparing and Thinking like B2C Marketers

36. PIMtalk Live! How B2B Manufacturers are Preparing and Thinking like B2C Marketers

October 1, 2019

This episode was recorded live at PIMpoint Americas in Chicago on the 18th of September 2019. On stage is Karen Klein, Senior IT Project Manager at New Balance, Dan O’Connor, Head of Product Data Practice at Aware and Mark White, Co-founder at content26

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

35. PIM for the construction sector with Ulrik & Ulrik

35. PIM for the construction sector with Ulrik & Ulrik

September 18, 2019

In this episode we are talking to Werner & Werner Ulrik Viebke & Ulrik Lilius at Avensia about things to think about when you are working with PIM in the construction sector. Compliance, data hubs, technical specifications, many different outputs and much more. Similar challenges can be found across many industries so this talk can be rewarding for a much wider audience.

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!