19. What is Merchandising?

February 5, 2019

In this episode, we explored what merchandising is and the similarities between merchandising in a physical and on an e-commerce website. We are joined by inRiver CMO, Steve Gershik, as well as visual merchandiser Pearl Ferniss from Brothers&Sisters, who is just making the transition from in-store to on-site. Additionally, Pierre-Emmanuel Placette from Cartier sat down with us to comment at the inRiver Fashion User Forum in Stockholm.

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com

Want to know more about PIM? Download this free Whitepaper!

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18. Stocking Your Digital Shelf Together With Your Suppliers

January 22, 2019

In this episode, we feature Tomas Köhlman, Business Admin Manager at Axbeautyhouse, which is the largest cosmetics retailer in the Nordics. We look at how retailers can stock their digital shelf through managing product information. Köhlman discusses how his company thrives on external brands through on-boarding their suppliers into their PIM system to provide accurate product information. 

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Does product information determine consumers' decisions? Download our free e-book, ‘Driving Revenue Faster - Why Product Information Management Matters.’

We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com

Want to know more about PIM? Download this free Whitepaper!

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17. Dometic Benefits From Implementing PIM

January 8, 2019

In this first episode of 2019, we are joined by Matilda Hansson (Digital Product Manager) and David Fuentes (Information Technology) of Dometic to talk about how switching to inRiver PIM benefited their company as a whole. After facing challenges with their current PIM system, it was time for a change. Implementing inRiver PIM ultimately reduced company costs and increased efficiency. Sounds almost too easy, doesn't it?

Hear Matilda talk about:

  • Rebranding and consolidation projects on steroids
  • How Dometic manages product information in 24 languages and 35 dialects
  • What enrichment strategy they have for different types of products

Hear David talk about:

  • How Dometic managed to cut the number of attributes to under 10%
  • How Dometic rolled out PIM to 300 users around the world
  • Different kinds of master data and his ongoing MDM project.

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

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16. The Translation Agency Battle

December 11, 2018

In this episode, we have a historic battle between our translation partners: Languagewire, Lionbridge, Semantix, and Translations.com. The four agencies wait in anticipation as Thomas spins the Wheel of Fortune to determine who goes first in each round. The rounds are 90 seconds long and give each agency the opportunity to pitch their company, solution for inRiver’s product marketing cloud, translation platform or service, and describe a reference case. These four translation industry key players compete to win the title of translation. Who will be the last agency standing? 

Guests:

Languagewire: Søren Schønnemann
Lionbridge: Lucy Knowles and Magnus Magnusson
Semantix: Fredrik Rudberg
Translations.com: Nicholas Panagopoulos 
inRiver: David Heston

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We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com

Want to know more about PIM? Download this free Whitepaper!

 

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15. Why product videos are so effective

November 27, 2018

In this episode we talk to Paula Poukka, Chief Customer Officer at Videoly about why product videos are so effective. What different kinds of products videos are there? How much impact can product videos have on your sales? For which industries is there already a lot of content that can be harvested out there on Youtube.

Read about the Outnorth case study on the Videoly website

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If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

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14. Turning Browsers into Buyers

November 13, 2018

In this episode we talk to Bradley Watson, Sales Manager UK at inRiver about the new research paper "Turning Browsers into Buyers". Discover how to better manage customer expectations, minimise returns and increase revenue for your e-commerce business in 2019.

If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Get the eBook "Turning Browsers into Buyers" here
Want to know more about PIM? Download this free Whitepaper!

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13. The omnichannel challenge

October 30, 2018

In this episode we talk to Henrik Feld-Jakobsen (Vaimo), Magnus Bengtsson (Vaimo) and Emil Eriksson (inRiver) about the omnichannel challenge and the resons why retail companies should look into PIM.

If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

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12. PIMtalk LIVE! - PIM with a smile feat. Ethan Allen

October 16, 2018

This episode was recorded live at PIMpoint Americas in Chicago. It features my co-host Carol Moriello, director of Customer Success and four fantastic ladies from Ethan Allen: Cynthia Coons, Joann Thoms, Marisa Denaro and Charisse Payne. Learn about how they found PIM in the first place, how they mastered it, their challenges and victories and how they work with PIM with a smile!

In the show they talk about their Augmented Reality app Ethan Allen inHOME. Download here for iOS or Android.

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If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

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11. The distribution dilemma

October 2, 2018

In this episode we talk to Nick Schulte, Vice President at Shift 7 Digital about the Distribution Dilemma that many B2B companies face. Get to know more about the business drivers, problems, opportunities and considerations in order to make a successful initiative in this field.

If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

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10. How to use AI for marketing and PIM

September 18, 2018

In this episode we talk to Art Akerman about how we can use AI for marketing and PIM. Art leads a technology incubation team for Microsoft Services in Americas with focus on cloud technologies and advanced application workloads such as AI, blockchain and others. 

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If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.

Want to know more about PIM? Download this free Whitepaper!

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